Fundraising Resources

Introduction

The following resources were created in October and November of 2020 to aid parties within The Carpentries in asking for donations during the 2020 Fall/End of Year Appeals. With modification, they can be used in other donation appeals or serve as a guide for future assets in Carpentries Fundraising.

Donation Request Letter - Individual

Email Subject Line: A Call to Action: Help The Carpentries Meet Our Fundraising Goal

Dear [potential donor’s name]

My name is [your name], and I am the [position or role] with The Carpentries. Our mission is to build global capacity in essential data and computational skills, and to help train and foster an active, inclusive, diverse community of learners and instructors that promotes and models the importance of software and data in research.

This year has been a challenging one for us all. We understand the impact the global Coronavirus pandemic has on our community, and communities around the world as we shift to virtual instruction. We believe the importance of digital skills is undeniable; educators and organisations are collaborating to support effective instructional strategies, and with your help, The Carpentries is primed to thrive in this environment. Despite the unprecedented impact of the Coronavirus pandemic, our instructors have run even more Self-Organised workshops this year than we anticipated, teaching our established digital skills curricula globally, but our work is never finished and we want to do so much more.

The Carpentries supports more than 1,700 highly skilled instructors in communities in 61 countries across the world. We have experience training educators, researchers, librarians, and technologists. We are working to scale our instructor training and curriculum development programs to respond to the shift in the nature of education around the world. Now more than ever we need you to champion our mission. You can help us teach data skills to the communities that need them most by donating any amount you feel comfortable with.

Our goal is to raise $30,000 in individual contributions by December 31, 2020. Will you help us get there?

Donating even a small amount can make a big difference - we value all contributions. Your donation will allow The Carpentries to expand into new geographies and new disciplines, and will help bring workshops to individuals who might otherwise have barriers to participation.

If you are interested in supporting The Carpentries’ mission of teaching data skills globally, please visit our campaign page and donate any amount you are comfortable with. Thank you so much!

Sincerely, [Your name] [Your role within The Carpentries]

Donation Request Letter - Organisation

Hello [potential donor’s name]

I am writing to thank you for [previous interaction or partnership]. By partnering with us on [previous interaction] The Carpentries was able to [positive result or impact]. As we move into the fourth quarter of the year, I want to make you aware of another opportunity for [their organisation] to partner with The Carpentries.

This year has been a challenging one for us all, and we understand the impact this crisis has had on The Carpentries community, and other communities around the world. As the world shifts to virtual instruction, we believe the importance of digital skills is undeniable; educators and organisations are collaborating to support effective instructional strategies, and with your help, The Carpentries is primed to thrive in this environment. Despite the unprecedented impact of the Coronavirus pandemic, our instructors have run even more Self-Organised workshops this year than we anticipated, teaching our established digital skills curricula, but our work is never finished and we want to do so much more.

The Carpentries supports more than 1,700 highly skilled instructors in communities in 61 countries across the world. We have experience training educators, researchers, librarians, and technologists. We are working to scale our instructor training and curriculum development programs to respond to the shift in the nature of education around the world. Now more than ever we need organisations like [ ] to champion our mission. With your help, we can teach data skills to the communities that need them most. We invite [organisation] to donate any amount you feel comfortable with.

Our goal is to raise $100,000 by December 31, 2020. Will you help us get there?

Your organisation’s donation will allow The Carpentries to expand into new geographies and new disciplines, and will help bring workshops to individuals who might otherwise have barriers to participation.

If you are interested in partnering with us with a donation or have any questions, please reply directly to this email. I am also available to discuss our fundraising goal via phone or Zoom call.

Thank you so much!

Sincerely, [Your name] [Your role within The Carpentries]

Short Calls to Action/Tweet Length Messages

  • A Call To Action: Support The Carpentries
    Read Executive Director, @DrKariLJordan’s letter to The Carpentries Community and consider donating to The Carpentries to help us reach our 2020 fundraising goal!
    https://carpentries.org/blog/2020/11/a-call-to-action-donate-to-the-carpentries/

  • “The Carpentries supports more than 1,700 highly skilled instructors in communities in 61 countries… Now more than ever we need you to champion our mission.” - Dr. Kari L. Jordan
    Help us teach data skills to the communities that need them most
    https://carpentries.wedid.it/campaigns/8261

  • Thank you to everyone who has donated so far to help The Carpentries achieve our mission! With your help we are on track to reach our goal.
    Please consider donating to help us achieve our 2020 fundraising goal https://carpentries.wedid.it/campaigns/8261

Appeal Images

Fundraising Letter Pull Quote

https://github.com/carpentries/docs.carpentries.org/raw/main/img/comms-images/EOCY-fundraising-letter-pullquote.jpg

Fundraising Video Title Card

https://github.com/carpentries/docs.carpentries.org/raw/main/img/comms-images/fundraising-video-title-card.jpg